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Real Virtual Beauty
05/09/2023
Advertising Agency
Madrid, Spain
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"Real Virtual Beauty", our latest campaign to challenge the representation of women in video games. A study by Dove together with Women In Games shows that 60% of girls and 62% of women are not represented in video games. That's why, together with Dove, we've created a series of avatars inspired by real women who represent real beauty. In addition, the campaign will have the support and partnership of Epic Games and Unreal Engine to expand the representation of beauty.

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