Experience ‘all the feelings of football’ in this campaign for the Google Pixel 7 smartphone.

Glassworks helped the tech giant to visually represent all the emotions connected to the beautiful game – from suspense captured in a single bead of CG sweat to the awe of a moment spreading through a supporter's brain via CG synapses.

The campaign, brimming with hidden VFX and seamless transitions between scenes and phone screens, also provided opportunities for full CGI shots and particle simulation FX, including the atmospheric trail left by a ball in outer space or the explosion of passion energy from a young fan somewhere in England.

This series of idents was shown in the UK during ITV's coverage of the 2022 FIFA World Cup.