Big Tobacco expects Black people to live a particular and unhealthy way. Still, as this menthol cigarette PSA asserts, the community can "show them that they're wrong" by living outside those self-serving assumptions and not buying into their tactics. 

Created by C+C, developed by Invisible, and directed by Justin Jeffers, "They Think They Know You" shows how tobacco companies maliciously manipulate the Black community for profit.