In this clever ad directed by Sundance, SXSW and Cannes award-winning director Jessica Sanders for Febreze, two women using different air freshener products compare notes.

Created by Townhouse, the ad highlights the humorous and subtly competitive dynamic between two women in their pursuit of the cleanest, best-smelling home. With coy humor at the helm, the short’s inspired acting, choice close-ups and artful graphics pack style and charm into this effective spot.