"Golden Circle Refreshers" is a unique beverage combining real fruit juice and water, designed to revitalise the juice category for modern audiences.

To launch the new product in Australia and get people talking about Refreshers’ unique taste, TBWA\ Sydney created brand new words for them... using generative A.I. technology.

Otis composed the campaign's bespoke music featuring these brand new words as the lyrics - which were brought to life by a live-recorded gospel choir.

"That's Refreshering," became Golden Circle's most successful social campaign ever, reaching millions of people through paid and earned media channels.