​Huggies diapers are curved to fit the shape of a baby’s body. You’d think all diapers are designed that way, but they’re not - most have a weird rectangular shape, which doesn’t seem very comfortable. To help Huggies shine a light on this simple fact and demonstrate how their curves allow for a comfortable fit no matter the shape of the baby, we brought to life the wide range of butts that Huggies fits with a 360 campaign featuring a fun, quirky dance tune celebrating all of said butts, and all the different ways those butts can squiggle, jiggle and wiggle around thanks to Huggies.​