Swimming is woven deep into our cultural memory in Australia. Directed by Scoundrel’s Grant Sputore, this campaign evokes this nostalgia, as part of a massive initiative by Allianz to provide swimming lessons to those 1/4 Australian adults who never had the opportunity or means to do so.
That shared nostalgia is further enriched by the saturated, blue-drenched colour palette of Heckler's edit and grade.
An original track from Heckler Sound, evoking the feel of a classic rock-pop era song, enhances the experience, bringing us back to the warm summer afternoons of our childhoods in the vanished past. The tailored sound design & mix enhances the magic of the underwater world, immersing us in the joy of the experience.