On International Women’s Day, Allianz Insurance and Women’s Aid launched ‘The Last Incident’. The goal of the campaign is to highlight Ireland’s rampant domestic abuse problem and serve as a reminder that a woman subjected to domestic abuse reaches out for help every 5 minutes of every day, according to data provided by Women’s Aid.

‘The Last Incident’ website tracks real-time, live interactions with the Women’s Aid website, highlighting how there’s no break from domestic abuse, even on International Women’s Day. With every click for help, the counter resets back to zero. This is supported by digital and OOH in high-visibility strategic locations.