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Jedward
06/09/2023
Advertising Agency
Dublin, Ireland
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‘Jepic Split’

 

Twin icons Jedward split up over ‘irreconcilable gas safety differences’  Getting work done around the home can test the best of relationships. This film for Ireland’s Commission for Energy Regulation shows famous brothers John and Edward at matching sinks realising they have a broken boiler. John (or is it Edward) suggests calling a handyman to fix it, to Edward’s (or is it John’s) utter dismay. A Registered Gas Installer is the only safe way to complete essential gas appliance maintenance. The argument causes a ‘Jepic rift’ between the pair told through some classic break-up tropes. The story ends with Edward leaving in the passenger seat of their sidecar. Their break-up was teased on Tik-Tok by Jedward themselves, much to the dismay (and subsequent relief!) of their 100,000’s of fans.

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