Hey Human and Guinness approached 2AM Director Steve
Cope to realise their bold, gold plated TVC script to launch their new, premium
lager product, Guinness Gold, in Africa.
Steve drew on his expertise in CGI, in camera time-slice
trickery and motion control to create a Lagos styled bar in suspended reality.
A super cool Nigerian bar crowd and a sharply dressed group of friends
experience a magical, Guinness inspired golden moment.
This is Guinness’s first premium lager product to
launch in their key African market.