​It was the biggest game in club rugby - The Heineken Champions Cup Final. Leinster were taking on their fiercest rivals at home in Dublin. Heineken decided to help Leinster superfan Colin Fennessy give his side the upper hand by giving the Stade Rochlelais Head Coach Ronan O'Gara - ROG, as he’s known in Ireland as a former Irish rugby legend - a big welcome home. So big it could actually be read from 30,000 feet. Heineken’s mammoth field message which reads “Never too late to turn the plane around, ROG!” measures 30M X 30M and was created with *eco-friendly paint. The message was designed to be the first thing Stade Rochelais fans (and most importantly ROG) would see on their approach into Dublin city.​