INTRO:

We've seen it a thousand times. Life gives us a scare and we start living the way we want to live". This is the premise of "Susto" campaign by the insurance company ASISA. A powerful, life-affirming insight, as real as life itself, which addresses the reality of patients from an emotional point of view that has never been dealt with before.

IDEA:

The idea is to vindicate the importance of not waiting for life to give us a "scare" to start living the way we want to live. The spot stars several characters, such as a man who grows vegetables in his garden, a woman who calls her brother to make peace and a couple who spend their lives arguing and realize that they have to stop wasting time and start enjoying the moments they share together.

They all have something in common, they have started to live. But not to live extreme or adrenaline experiences, but to live as they always wanted to live, reconciling with their family, with their partner and with themselves.