Afternoons are liminal moments for teens, and they want a substantial snack in the space between school and dinner. When hunger, time and temperature align (4:25pm x 425°) it opens a hot, melty dimension of entertaining strangeness:  

Totino’s AREA 4:25° 

 
In the second installment of Totino’s AREA 4:25° campaign, we returned to Totinovela, and the creature in Everything Sauce) create a sense of realism that cuts through the ridiculousness of the content to keep it feeling real-ish 

Ally McGillicuddy brought signature moments of unreality by creating the disturbing and delicious-looking character Toti for “Ask Mom,” as well as the highly convincing “Pizza Brains” prosthetic, in which you can see real Totino’s Pizza Rolls bouncing around when the guys turn their heads. 

This work has been a hit with Totino’s fans, Little Black Book called it “Surreal” and a “Back-To-School Snack Attack,” and Adweek said the campaign “Makes Snacking Weird,” which we wholeheartedly agree with.