At the exact moment in time that the internet was complaining about a certain cultural icon and category leader pulling back its streaming service, Red Baron found the opportunity to step in providing consumers with real, widespread relief. While other brands passively tweeted about the news, we wanted to tailor our response towards what we stand for and something even greater.

Netflix may had gotten sick of customers sharing passwords among their peers and loved ones, but Red Baron is one to never get sick of sharing our pizza. We created and launched our own microsite that looked suspiciously similar to the popular streaming service, at the very moment their password sharing abilities went dark. The only difference was that our site had the ability to give out pizza coupons via a shareable pizza password.

Red Baron hijacked a negative moment in culture, to provide a positive alternative that people could pivot to enjoy instead.