The story is about a wooden house that has a termite problem. The housewife asks her
husband to use the new termite killer foam he just bought, Chaindrite. He sprays the
foam on the termite but it does not die immediately as they expected, which surprises the
termite too.
The super-villain termite with his body covered in foam returns triumphant to the termite
nest and mocks Chaindrite termite foam. He is welcomed back by the other termites and
they touch his body to confirm he is alive. The termite hero announce confidently that all
termites are safe from extermination. But as soon as the words leave his mouth, he falls
and start to die. The other termites gather around him to console him and also come into
contact with Chaindrite foam. With his dying breath, he tries to warn the other termites.
“don’t touch me” but it was too late. The entire nest is wiped out.
Many Thai houses are made of wood. Termites are a very serious problem as it can
damage the whole house and it is difficult to exterminate. The most effective way to
terminate them is to kill them at the nest. This poses a dilemma for many Thai people
because even though they want to terminate the termites but the idea of killing them all
might be a bad karma. The super-villain character termite makes people feel justified in
exterminating them. To educate the new product a dramatic, larger than life and super
entertaining story film seizes the attention of the audiences through to the end in what
really is an elaborate product efficacy demonstration.
