senckađ
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Macca's The Middle Child
07/09/2023
Advertising Agency
Sydney, Australia
0
Share
Brand
Agency / Creative
Media
Production
Post Production / VFX
Music / Sound

Overshadowed by its siblings, Big Mac and Cheeseburger, the McChicken has never had its fair share of the limelight. A feeling every middle child can relate to. So McDonald’s decided to do what no parent has dared to do: give the spotlight to middle kids everywhere, starting with their very own ‘menu middle child’, the McChicken.​​

SUBSCRIBE TO LBB’S newsletter
FOLLOW US
The Immortal Awards Global Partner
Group745
Language:
English
v10.0.0