Britvic selected Flipbook Studio to technically conceive and bring to life 'Mojo,' a cheeky, colourful Alpaca who embodies the fun-loving spirit of J2O and its target consumer. 

This campaign focused specifically on J2O's Glitterberry drink, with initial creative devised by VCCP. Central to the campaign was Mojo, and the Flipbook 3D team spent many weeks modelling, texturing and applying hair/groom to the Alpaca. This was before building the complex rig, that enabled their animators to capture the full range of expressions Mojo needed to perform his beatboxing extravaganza. We worked closely with VCCP and Britvic providing art and animation direction to make the animation as fun and as unique as possible.

The festive catch up with friends can often be lots of fun, because it’s often when we’re the most relaxed. Mojo amplifies this fun and relaxed atmosphere in this campaign.