​In an environment where Canadians are skeptical of brands’ sustainability initiatives, Canada Post successfully introduced Carbon-Neutral Shipping in an authentic and positive way by using the perfect metaphor - transparent shipping boxes - to demonstrate how shipping with Canada Post is now lighter on the earth.

The campaign achieved media impressions of 152.2 Million and drove over 51,000 landing page visits. As a direct result of the campaign, the Canada Post brand saw a 63% lift in perception as an environmentally responsible company, and consumers who were exposed to the campaign were 58% more likely to choose Canada Post when sending a package.