The new campaign fights the stresses of modern life, in a protest for slow living. 

In a new TV ad, called ‘The Art of Loafing’, a group of Loafers play a song about the importance of Loafing, and the joy of kicking back, slowing down, and taking a load off.

The song was written specifically for the commercial by Lost Boy.

Rob Fletcher, Executive Creative Director at isobel, who wrote the campaign and also Directed the film, states: “We wanted to create a protest against the stresses and strains of modern living, where loafing is the antidote. And like all good protests we wrote a manifesto, which became a song, which was sung by a band, that became an ad.”