2022 - The year when Mcdonalds' forgot to buy an out-of-home media space, right on top of their main restaurant, which is located on one of the busiest streets in Kuwait. We spotted, not only an OOH space directly above one of our main competitors but the opportunity to do something disproportionately clever.

Kuwait is a market that consumes a lot of entertainment, and in its top three genres are drama and comedy. So, to drive an already motivated audience to our business, Burger King bought that media space and decided to entertain people with a variety of catchy headlines that poked fun at our main competitor.