The two films which launch the campaign were created entirely in CGI to demonstrate the simple idea that JET is here to help drivers get back on the road. 

The films were directed by the Perlorian Brothers with the production company, MJZ and uses original music created for the campaign. The films will launch nationwide for the first time on Sky AdSmart VOD, Linear, YouTube and social, as the inaugural executions for a wider series of activations over the year including social and digital.

“After the success of the original Keep on Moving campaign, we wanted to retain JET’s core message but with a new spin.” Says Simon Findlater, Creative Director, isobel “Using visual metaphors and the brands iconic blue and yellow palette, we aimed to focus in on the role JET plays in helping facilitate road journeys as a driver-first business.”

Commenting on the campaign Áine Corkery, Manager, Brand, UK Marketing Phillips 66 Limited says: “With this campaign, we really wanted to celebrate the joy of driving for all drivers, while at the same time demonstrating that JET is focused on helping drivers to Keep on Moving. It achieves both perfectly, and all while using the JET brand colour palette – yellow and blue. We’re very proud to share it with the world and to kick off what will be a major campaign for us.”