With lives on the line, superheroes must remain sharp, especially if they plan on drastically altering their physical size. Bringing together Scott Lang (Paul Rudd), star of Marvel Studios’ “Ant-Man and the Wasp: Quantumania,” and Heineken’s 0.0 non-alcoholic lager, the “Shrinking & Drinking” campaign directed by Anthony Leonardi III playfully highlights how beer can still be enjoyed, without compromising faculties. Timed to ‘Dry January,’ a time when many abstain from alcohol consumption, the campaign’s first 15-second spot teased the more elaborate Super Bowl spot, which centers on the close relationship between Lang and Dr. Hank Pym, the scientist behind Ant-Man.