‘Maurten Unofficial’ is a unconventional piece of advertising accompanying a unconventional product range. The film, directed by Madja Amin (HALAL), promotes the innovative and popular sport-fuel Maurten's new unbranded product range - a line designed for all the athletes who enjoy the benefits of Maurten despite being contracted by other brands.

Leaving the beaten track, the film introduces what at first seems like a typical sports spot to then reveal the unusual twist. A distorted and blurred journey that contemplates the world of sports nutrition, and highlights the brand’s premise: athletes love their product, but are faced with strict non-compete sponsorship deals by other brands. By offering un-branded versions of their existing products, athletes are now free to keep enjoying the benefits of their products without risking their sponsorship deals. The end result is as typical as it is uncommon. 

This concept stood out for its creative and different approach with a powerful yet simple idea at the core. Utilizing the energy of the athletes, playing on the familiar look-and-feel of a sports ad with the cleverness in approach to highlight the anonymous product line, provides for an unordinary viewing experience.