Tesco needed to tell the TikTok generation about the power of Clubcard to lower prices.

To cut through and make our voice heard, we took one of the most iconic voices in the UK – the Tesco checkout – as inspiration.

 There was already a lot of love online for that magic phrase when you scan your Clubcard: “Clubcard accepted.”

So, we appealed to those existing fans (and created a whole generation of new ones) by launching a competition to find the next Voice of the Checkout.

 First, we created an announcement video for the Voice of the Checkout, fronted by our very own talking till. By duetting with the video, people could audition and be in with the chance of becoming the new voice. 

But did it work? The results speak for themselves. Within hours, the original video was viewed over 1 million times. Auditions came in thick and fast, with over 3,000 entrants from around the world. The campaign hashtag reached over 42 million views during the campaign period alone, and the story was covered by every newspaper under the sun – including The Sun. Most importantly, we got the nation talking (and squawking and bleeping and yelling) about Tesco Clubcard.