Homelessness is now so commonplace that many have become desensitised to it. An eviction notice in Dublin is nothing new, but what is new, is the increased number of elderly renters at risk of homelessness. In fact, elderly homelessness has increased by 30% in the last year alone.
 
‘Last Christmas’ was a heart-breaking film that highlighted the elderly renters who are at risk of spending their last Christmas with a home. We think the elderly couple in the TV spot are getting out their Christmas decorations, however we soon realise they are leaving their home for good.
 
The campaign was a departure from Dublin Simon’s usual Christmas advertising, which the charity was “compelled to make” based on this devastating phenomenon which its frontline teams are seeing on an increasing basis.