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Immortal Membership
08/09/2023
Advertising Agency
Toronto, Canada
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Home to over 13 million objects, the ROM is proof that we live on in what we leave behind. To help their members do the same, ROM created the Immortal Membership: a lifetime membership designed to be passed on after the member passes on. The membership card is hand-crafted from a 450-million-year-old trilobite fossil and will be awarded to only five new members through a lottery system. Each Immortal Member will win lifetime access to the museum and the ability to pass that immortal access onto the next generation.

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