10 Projects Take Finalist Status at The Immortal Awards UK Jury Day
The penultimate local leg of European judging at this year’s Immortal Awards saw the UK jury sit and decide upon the market’s 2024 Finalists.
Hosted on Wednesday 16th October, in partnership with long term supporters Framestore and Company 3, a heavyweight jury met to decide which projects, if any, from the 36 piece shortlist were to receive Finalist status and qualify for the regional European round of judging.
The jury discussed and debated the projects and, ultimately, 10 of them were identified and championed as the best of British commercial creativity from the past year.
Qualifying for the European round of judging, they will now compete alongside the best work from the rest of the region for a place on the global shortlist.
The Immortal Awards 2024 UK Finalists are:
Andrex - Get Comfortable (submitted by FCB London)
Apple - The Lost Voice (submitted by Factory Studios)
British Heart Foundation - Til I Died (submitted by Saatchi & Saatchi London and Grand Visual)
Channel 4 - Considering What? (submitted by 4creative & Work UK)
Doritos - Doritos Silent: The World's First AI Augmented Snack (submitted by Sips & Bites - PepsiCo)
Dove - Code My Crown (submitted by Edelman UK)
Libresse / Bodyform - Never Just a Period (submitted by AMV BBDO)
Microsoft Xbox - The Everyday Tactician (submitted by McCann London)
RSPCA - Respect (submitted by Somesuch)
Uber One - Best Friends (submitted by Mother and O Positive)
The 10 projects will go up against the five Irish, four Nordics, seven French, six Spanish and three German Finalists as well as those from the forthcoming Netherlands jury day – and the best work from the rest of the region at the European round of judging. They’ll be competing for a place in the final, global round of judging and ultimately a chance at winning an Immortal Award or Commendation.
This year’s UK jurors were: Lynsey Atkin, chief creative officer, McCann London; Ben Edwards, executive creative director, Wonderhood Studios; Sam Gunn, director, Whitehouse Post; James Morris, CEO of creative transformation, Publicis Groupe EMEA; Publicis Production; Owen Lee, chief creative officer, FCB London; Kamen Markov, creative director of advertising, Framestore; Nadja Lossgott, chief creative officer, AMV BBDO; Fran Thompson, managing director, Park Pictures; Lolly Thomson, global chief creative officer, M&C Saatchi; and Matt Watson, executive creative director, Sips & Bites.
The rest of the work that made it to The Immortal Awards 2024 UK Shortlist but didn’t make it through to the next round included:
Brand - Project (Entrant Company)
Axe/Lynx - The Robbery (LOLA MullenLowe)
Aldi UK - Fake Moss (McCann Manchester)
Alzheimer's Society - The Long Goodbye (Air-Edel)
AntsLive - Cutlery (Mother)
B&Q - The Voice (Love Song)
British Airways - A British Original Period Drama (Uncommon Creative Studio)
British Airways - Windows (Uncommon Creative Studio)
Cadbury - Shot by Britain (VCCP)
Channel 4 - Change Climate (Twenty Below Music)
EE - Hate Not in My Shirt (Company 3)
Etsy - Tim (Biscuit Filmworks)
IKEA - The Co-Worker (Mother)
JD Sports - Forever Forward (Trim Editing)
John Lewis - Snapper: The Perfect Tree (Electric Theatre Collective)
KFC - Believe (Mother)
Make My Money Matter - Oblivia Coalmine (Somesuch)
Marmite - Smugglers (adam&eveDDB)
Monzo - Money Never Felt Like Monzo (Whitehouse Post UK)
RAYE - Genesis (Kode UK)
Riyadh Season - Five vs Five (Nicholas Berglund)
RM - LOST! (Pulse Films)
Royal National Institute of Blind People (RNIB) - ALT ALTS (MullenLowe)
Smirnoff - We Do Atomic (The Mill London)
Supercell - Squad Up (Caviar)
Tesco - Helping You Become More Christmas (BBH London)
Uber - Trains, Now on Uber (Mother)
Thanks to our wonderful Immortal Awards partners
