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11-year-old Plans for Retirement in Erwin Penland's Orange-aid Stunt

05/04/2017
Advertising Agency
Greenville, USA
173
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Hidden camera film for Voya financial proves that it’s never too early to start planning for retirement

Erwin Penland recently partnered with Voya financial to increase brand awareness and help people think about retirement differently.

The agency set up an orange-aid stand, two crates of oranges, 20 gallons of juice and an 11-year-old named Savannah who happens to have a ton of retirement know-how.

The campaign film captures the real-life interactions with hidden cameras and proved that it’s never too early to start planning for retirement. 

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