160/90 Names Will Mould Senior Vice President of Experiential, Europe

Cultural marketing agency 160/90 has named Will Mould senior vice president of experiential, focusing on the European region. Based out of 160/90’s London office, Will is reporting to Josh Pate, senior vice president, global experiential.

In his new role, Will is responsible for overseeing the agency’s experiential business across Europe and identifying new growth opportunities.  

“I’m thrilled to be taking a greater focus on expanding the agency’s experiential business across Europe,” said Will. “Today’s consumers, especially in this region, continue to crave engaging and shareable live experiences. I look forward to leading our team in delivering brand activations and experiences in a way that only 160/90 can.”

“Will brings invaluable expertise, industry knowledge, and leadership that will surely benefit our team and clients not just in Europe but across the globe,” added Josh Pate. “We’re excited for Will to help propel us toward continued client successes and growth in the region.”

Will co-founded the creative brand experience agency XYZ alongside Paul Stanway in 2013. 160/90 acquired XYZ in July 2023, integrating Will, Stanway and the XYZ team into 160’s existing London-based team. XYZ has since rebranded to 160/90.