180LA Heads to the Safari in Touching Spot for Expedia

Expedia's loyalty program, Expedia+Rewards, allows travelers to earn points from every airline and every hotel on every trip they take. To launch this new program, Expedia and ad agency 180LA are targeting frequent business travelers who are forced to spend too much time away from their loved ones.

Last year, Americans collectively left 577 million vacation days unused. 180LA tapped into this reality, taking the approach that all this time spent traveling for business can actually help you spend valuable time with your family, by taking advantage of Expedia’s new all-encompassing rewards program.

The television ad "Safari" tells the story of a father who is often on the road for work. With each business trip, he returns home with a toy for his daughter. As his business trips mount so does her collection of toys. The toy animals not only reflect the closeness of their relationship but also symbolize the points he’s collecting with each trip. Finally, we see him use his Expedia+Rewards to take his daughter on the trip of a lifetime turning all those toy animals into a real Safari.