Entropico’s Erin Moy and Harry Hunter are "Ignoring the Noise and Doing What's Right"

In 2025, the most successful businesses won’t be the ones with the deepest pockets, but those with the sharpest strategies.

After a blockbuster 2024, Entropico co-founders Erin Moy and Harry Hunter are in no hurry to slow down, even as production companies feel the pinch of budget constraints.

Amid an evolution of Entropico’s business model and culture, 2024 also saw the release of ONEFOUR: Against All Odds, a Netflix documentary which became one of the most-watched movies on Netflix in Australia. The company also launched ‘Entropico Originals’, a dedicated business arm focussing on original content.

For much of the year, Erin had to watch her 12-year-old company’s explosive growth at arms-length while on maternity leave with her daughter Poppy.

“For more than half the time Entropico has existed, [it feels] like you need to have the wheel and touch every part of the business,” Erin says.

“It was quite a big journey to take six months completely away from the business and not even open an email.

“To do that and have this incredible team that we’ve built around us is amazing. I could tap out for six months, and when I came back the business was flourishing.”

Towards the end of last year, Entropico sound creative Rowan Dix led the Triple J sonic re-brand project.

“To change the sonic identity of a radio station we grew up with,” Harry says, “I think the work that he did with his creative partner on that project was really strong.

“Another one we did was the new idents for five Foxtel channels. The team had an amazing experience bringing all that to life … it was a really strong piece of branding in a completely different medium.”

With more original content, new partnerships, and a re-commitment to work/life balance, 2025 looks like a bright year for Entropico. But the founders are taking nothing for granted.

When considering the constraints of sinking production budgets and economic uncertainty, Erin says that 2025 will be a “scrappy” year for production.

"This is the time to get scrappy," she says, "because the companies that figure out how to do more with less will come out stronger, smarter, and more competitive."

For Erin, the road ahead isn’t about cutting corners but embracing constraints as catalysts for innovation. “Stay agile, stay ready.”

“It's going to be a pretty unpredictable year,” she adds. “However, we have also just hired new team members, both in Australia and the United States. I'm looking forward to seeing what they can do. And that's creatives … seeing post leaders and sales, and every part of the team is growing.”

Harry is also eager to see what the new energy will bring the business.

“We have been fortunate this year to start fast,” he says, noting that many of the team were back from their breaks quickly.

“I'm excited to continue the great work that we've been doing in Australia and the US and sharing that work between the two places. There is an outsized hunger for Australian creativity worldwide, and we're uniquely positioned to be able to service that and position that.

“There are huge opportunities within Australia to do some of the work that we've been doing successfully overseas for many of the brands here that have the same challenges and opportunities.

“Ultimately, the[re’s] optimism that comes from having success to build momentum from.”

The Entropico leaders move into the new year with their first-ever scripted feature and scripted television projects ahead of them. They say their resolve has never been stronger.

“I’m just keen to be on the tools,” Erin says.

“It feels like we’re on a path true to our convictions,” Harry adds. “Now it’s just ignoring the noise and doing what’s right.”