senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Hires, Wins & Business in association withLBB Pro
Group745

3D Director Lucy Hardcastle Joins Jelly

27/11/2024
Production Company
London, UK
20
Share
Lucy is globally represented by Jelly

Brands across categories will appreciate Lucy’s ability to tell complex, emotionally resonant stories and subtly imbue brand story through interactive technologies and 3D animation.

As an interdisciplinary director working predominantly in CGI, Lucy’s moving image work focuses on tactility, visual illusions and sensual aesthetics through digital rendered pieces.

Grounded in hand-made craft, including textiles and glass blowing, her works highlight tensions between physical and virtual worlds and experiences. Through immersive, sensory experiences, Lucy aims to reconnect the audience with the material world through symbolism and metaphor.

Lucy comments, “I believe the power of visual storytelling can change or define a perspective, opinion or association of a brand. I really enjoy the process of building a potentially new or ‘unseen’ world around a brand or product, as if I’m uncovering something for their audience.”

While seemingly fluid and abstract, Lucy’s work is intentional and controlled. Imbuing brand story in subtle yet foundational ways, her moving images tell complex and emotionally resonant stories, most recently for brands and cultural institutions including the V&A, On, Nike, Adidas, London Design Festival, and Chanel.

Lucy is globally represented by Jelly.

Production
SIGN UP FOR OUR NEWSLETTER
More News from Jelly
Hires, Wins & Business
Director Collective Savants Sign to Jelly
19/11/2024
24
0
Work of the Week
Work of the Week 10/10/24
11/10/2024
919
0
ALL THEIR NEWS
Work from Jelly
Vintage Market Teaser
The Great Frog
11/12/2024
3
0
Vintage Market
The Great Frog
11/12/2024
8
0
Meet the Super-Pollutants
The Climate and Clean Air Coalition
09/10/2024
10
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0