A Gift of Flowers Saves the Day in Comedy Campaign from FLOWARD

Award-winning director Ali Ali has directed a hilarious new UAE campaign for Egyptian flower delivery and gift company FLOWARD that depicts iconic villains as softies. The latest spot in the campaign features a homicidal Mobster suddenly calling off a hit when the would-be victim surprises him with a gift of flowers. Other spots in the campaign feature an Angry Queen and hell-bent Cowboys also turning the other cheek when presented with beautiful bouquets. The spots creatively mimic classic movie genres - a gangster noir, a medieval drama and a western. 

Ali Ali, who is the founder of Good People Films based in Cairo, is represented by Little Minx stateside. He has a long list of honours to his name, recently including a Yellow D&AD Pencil, a Gold Cannes Lions and Gold One Show Pencil. He’s been part of the Adweek Creative 100 and among the Gunn Report’s top 10 directors, and is renowned for his breakaway hit campaign 'Never Say No To Panda,' with over 90 million views and one of the most watched campaigns of all times.