A Heart Beats Faster and Louder As this PlayStation 5 Spot Intensifies

Sony Interactive Entertainment’s latest PlayStation spot, ‘Feel it Now on PlayStation 5’ celebrates the emotional power of immersive play on PS5.

The film, created by adam&eveDDB, and directed by Henry Hobson through MJZ, is built around the ever-quickening heartbeat of our player as they traverse the powerful experiences found on PS5. Each beat is a burst of heightened emotion. A glimpse of what players can feel when they enter our worlds. From a snapshot of fear, coming face to face with a Clicker from The Last of Us, to the joy of meeting mooncalves from Hogwarts Legacy. As our player travels across the worlds of PlayStation, the speed and power of the emotions she feels build to a heart-racing crescendo, giving our audience a small sample of what they can really feel when immersed in the extraordinary gaming experiences on PlayStation 5. 

           

Beyond the film, the campaign includes a huge suite of activity across print, digital media, and activations, designed to showcase the heightened emotions players will feel on PlayStation 5.

This holiday, in addition to PlayStation 5, Sony Interactive Entertainment is also introducing a range of new hardware products and accessories that unlock new ways to play and enable more immersive gaming, including PlayStation Portal remote player, Pulse Explore wireless earbuds, and Access controller for PS5. 

With these new products, alongside the virtual reality headset, PlayStation VR2 and the ultra customizable gaming controller, DualSense Edge wireless controller, gamers can enhance their PS5 experience with more innovative options than ever before in PlayStation console history.