A Male Pole Dancing Champion Laughs at Haters in This Brilliant Sprite Ad
Under its new brand concept ‘It’s haters season, stay fresh’, Sprite
has launched a new film featuring male pole dancing world champion Alberto Del
Campo as he dances to the rhythm of a speech created using hateful comments about
men who practice his discipline.
The piece is shot in a single take, vividly
showcasing the dancer’s ability and strength. Choreographed by award winning
director and Los Angeles choreographer Jo Roy, alongside del Campo, the idea
comes from the Santo agency with production by La Doble.
The piece is part of the wider ‘I Love You
Hater’ campaign, which encourages keeping a cool attitude in the face of
attacks by haters.
