Accomplice London has released its 2024 Christmas film for Carib Breweries. Directed by Rogue’s Max Fisher, ‘Home For the Holidays’ is the latest instalment of Carib’s annual Christmas narrative which follows the exploits of a local bus driver who is alone at Christmas.
Shot on location in Trinidad and Tobago, the film features an iconic soundtrack performed by four-time Grammy Award winning singer-songwriter, Joy Williams. The storyline follows a son’s desperate attempts to make it home in time for Christmas. It’s a universal storyline, but one that is particularly resonant with audiences in the Caribbean, where family and tradition are so important.
The multi-media campaign will run across cinema, Christmas special television, OOH, Print, Social and In-Store across the entire region throughout the holiday season beginning early November, and fans are encouraged to join the celebration by sharing their own holiday moments with #CaribChristmas.