A Woman Forms an Unlikely Friendship in Aldi's Magical Christmas Campaign

This ALDI holiday commercial has all the qualities of a romantic comedy, with one important difference: the protagonist is a shopping cart.

Created by INDIE Amsterdam, the film is touching thanks to the simplicity of the concept. A woman rescues a forlorn shopping cart from the wayside, and this leads to a surprisingly sweet storyline in which the cart feels a debt and attachment to this particular shopper. The cart has a life of its own and rolls into action whenever it sees this woman’s car approaching the supermarket. The film revolves around one ALDI store, and we note the passing of time through the changing seasons. Finally, the woman doesn’t let the cart down and manages, despite a flat tire, to make it to ALDI for her Christmas shopping. 

CZAR Amsterdam director Bart Timmer brushes his cinematic magic onto this commercial: finding ways to endow a simple shopping cart with human-like emotions. Timmer masterfully brings this story to life in a way which will warm all our hearts this Christmas time. 

The commercial is now live on television in The Netherlands.