AA Insurance Campaign Highlights Kiwi Garages Are More than Just a Parking Space

AA Insurance’s recent Kiwi Garage survey uncovered that the garage is used for a lot more than parking cars - reflecting the different life stages, uniqueness and passions of the people and families living in the home.

Garages can be a home gym, rumpus room, laundry, art studio, a place for LEGO, a repository of memories or a mix of all of the above. As a result, the garage is often a valuable, and vulnerable, space in the home.

Ben Pegler, creative director at DDB Aotearoa commented, “Garages are more than a garage for many Kiwi home dwellers, they're a happy place. Turns out they are as unique as each of us and sometimes the most interesting space within our homes – this individuality we wanted to celebrate with this campaign.”

Melodie Vickars, head of brand, marketing and communications at AA Insurance, says the report showed that a lot of living is done in Kiwi garages and, therefore needs to be protected. “AA Insurance is shining a light on the myriad of ways garages are used, reminding people to think about what’s in their own garage and ensuring it’s covered with home and contents insurance – so they can keep living a little freer in their garage.”

The ‘AAI Garage’ campaign is in market now, across TV, outdoor, digital, web, radio and social media.