Absurd and Unbelievable Things Are Happening in Chicken Licken’s Latest Spots

Chicken Licken’s EasyBucks meal offerings are something so unbelievable you might question whether they’re real or not. 

Joe Public's campaign, directed by Adrian De Sa Garces from Egg Films, features a series of hilarious TV commercials that portray completely absurd and unbelievable situations. However, the price of an EasyBucks meal is even more unbelievable. Chicken Licken is one of South Africa’s most loved fast-food brands with a market who eagerly anticipate their next campaign. With this latest offering, South Africans can enjoy five of their favourites in different combo meals for just 30 rand each.

“Chicken Licken’s EasyBucks meals are, very clearly, their value offering. In a somewhat different direction to some of our more well-known films, we wanted to focus on, and call out, the price point throughout, making it impossible to ignore just how unbelievable the price of these meals is. On average, you can’t buy 2l fresh milk, 2 packets of large chips or in some cases, a tube of toothpaste for R30, so these offerings really do provide value to its customers. Given the preposterous situations in each of the films and the collaborative production process, it allowed for the detail and craft in the final pieces. For just 30 bucks, who knows what next you will be seeing on your screen,” said Amber Mackeurtan, creative business director.

The campaign will be unveiled across multiple platforms in the following weeks, taking on a staggered approach to launching the films. Expect to be enticed by this latest campaign and feel compelled to visit your nearest outlet for an EasyBucks meal. This offering is so exceptional, that if you find yourself in a surreal situation holding this meal, the only unbelievable thing will be its price!