Academy Museum of Motion Pictures Debuts First Commercial
The highly anticipated Academy Museum of Motion Pictures, which will be the first film museum in Los Angeles when it opens in 2019, debuted its first commercial during the 90th Oscars broadcast on March 4.
The Overlook Hotel, which was the setting for Stanley Kubrick’s 1980 horror movie The Shining, appears to be the advertiser behind the 30-second spot.
Towards the end of the ad, the true advertiser, the Academy Museum of Motion Pictures is revealed.
“The Academy is creating something very special with this museum, and it was our goal to deliver to them a multi-dimensional campaign that was as surprising, crafted and smart as the museum itself,” says Jason Kreher, W+K’s creative director of entertainment and editorial. “It’s not often one gets to work with clients and talent of this calibre; we’re thrilled to help them launch their campaign on Hollywood’s biggest night. Look for me at the ceremony … I’ll be all the way in the back, wearing a rented tuxedo and sobbing.”
Designed by architect Renzo Piano, the Academy Museum will be located on Wilshire and Fairfax in Los Angeles and will be “immersive, experimental, educational and entertaining,” says W+K. “More than a museum, this dynamic film centre will offer unparalleled experiences and insights into movies and movie making.”
W+K also made a fun series of print ads for the campaign inspired by products and services from famous films.
