Accenture Song Appoints Kevin Mathers as New Go-to-Market Lead

Accenture Song announces the appointment of Kevin Mathers as managing director and head of go-to-market for the UK, Ireland and Africa (UKIA). In his new role, Kevin will lead the go-to-market strategy and execution for Accenture Song’s business leveraging his extensive expertise in technology and innovation to drive creative reinvention, enhance client relevance, and accelerate business growth. He will work closely with clients to understand their unique challenges, promote tailored solutions, and guide them through transformational initiatives. Additionally, Kevin will foster collaboration across teams to deliver the optimum blend of creative, tech and data solutions to elevate client relevance and drive growth.

Kevin joins Accenture Song from Google, where he spent the last 18 years leading various commercial teams, including Google UK’s Search advertising business and serving as their first YouTube UK managing director. He was instrumental in setting up Google UK's new products & solutions team, where he oversaw the introduction and growth of all their emergent advertising products. Kevin’s diverse experience, which also spans roles at Deloitte, T-Mobile, and as an officer in the British Army, uniquely positions him to speak to Accenture Song’s broad client set about their combined creative and technology-driven approach to client success.

This appointment marks a significant milestone in the continued evolution of Accenture Song under the leadership of Sohel Aziz, who stepped into his role as Accenture Song’s regional managing director and lead for UKIA a year ago. In this time, Sohel has been strengthening the business’s position as a leader in combining creativity and technology to help clients reinvent their commercial strategies and operations. Sohel has made immediate impact in partnership with Dame Annette King, who leads Accenture Song’s global marketing practice, in building a strong leadership team of experts and overseeing the acquisition of Unlimited, the award-winning integrated customer engagement agency, in April of this year.

Accenture Song is the tech-powered creative group that operates within Accenture and combines creativity, technology, and intelligence to accelerate growth and relevance for its clients. Providing design and digital product innovation, marketing services - including advertising - commerce transformation, and sales and services for customer experience.

Sohel Aziz, regional managing director and UK, Ireland and Africa lead for Accenture Song, commented, “Kevin’s track record of driving business growth through innovative strategies makes him an outstanding addition to our leadership team. Over the past year, we’ve been focused on building a team that can redefine what’s possible for our clients by combining creativity, technology, and deep industry knowledge. Kevin’s extensive experience at the forefront of digital transformation and his passion for customer-driven growth make him the perfect fit for Accenture Song.”

Kevin Mathers, managing director and head of go-to-market for the UK, Ireland and Africa added, “I’m thrilled to join Accenture Song at such a pivotal time. I’ve seen first-hand how the team blends technology, creativity, and deep industry expertise to reinvent clients’ marketing operations, delivering impactful results at speed and scale. Accenture Song stands out because of its ability to drive real reinvention. I’m excited to work alongside Sohel and his brilliant team to push the boundaries of what’s possible for our clients, setting new benchmarks for the industry.”