Accenture Song Named Digital and Direct Agency of Record for Telkom

Accenture Song has been appointed digital and direct agency partner for Telkom – one of South Africa’s providers of communication services, following a competitive pitch process. This win holds notable significance as it marks the first piece of business for the newly positioned tech-powered creative group, firmly establishing its credentials as a new breed of agency with a truly end-to-end offering.

Leveraging its full range of capabilities and expertise, Accenture Song will be responsible for the entire digital and direct marketing mandate, including strategy, communication, digital design and customer value management. Applying a holistic approach to enable Telkom to deliver a customer experience that drives relevant engagement and meaningful impact across all touchpoints.

Commenting on this new partnership, chief marketing officer at Telkom, Gugu Mthembu said, “We are on a digital transformation journey that will transform Telkom into a digital first business, and we need a Lead Digital Agency that can help us drive this agenda. Accenture Song proved an unmatched ability to blend creativity with data and technology.”

Describing it as an “incredible win,” Accenture Song’s Africa Lead, Haydn Townsend added, “We’re thrilled to partner with Telkom to help unlock their next chapter of growth.”

Accenture Song’s partnership with Telkom comes into effect on September 1st.