Actress Ayelet Zurer Becomes Face of BMW in Israel

BMW is the only car brand in Israel (and one of the only car brands in the world) that has chosen a woman representative, actress Ayelet Zurer, as the 'face' of the brand.

So, when Publicis Israel saw the buzz and enthusiasm around DALLE- 2, the world's most advanced AI software, it decided to take the technology for a 'test drive.' 

Publicis Israel searched 'car driver' in many variations, and almost 95% of the outputted results were of male drivers.

From this discovery, the team came up with a quick print campaign that shows that even the most advanced software has a way to go when it comes to women's representation.