Actress Emma Myers Transcends Cinematic Genres in Samsung Galaxy S23 Ultra Spot

Directed by MOIRAI's Zee Ntuli, this gripping visual feast was entirely shot on the Samsung Galaxy S23 Ultra.

In the campaign, star Emma Myers is whisked from her casual couch setting into 'Epic Worlds,' with the phone's camera masterfully capturing Film Noir, Spy Thriller, Western, Fantasy, and Sci-Fi realms, culminating in an awe-inspiring cinematic odyssey.

"Collaborating with Wieden+Kennedy on this Samsung advert was an exhilarating experience. We merged bold ideas and diverse cinematic expressions, further elevated by Emma Myers' stellar performance" shared Zee.

Since its inception 11 months ago, MOIRAI has been a beacon of impactful, inventive projects. Producers Vanessa Lanci and Andrew Porteous praise the team's synergy, “Our director Zee Ntuli and DOP Jeremy Snell, alongside our wonderful clients, allowed us the freedom to transcend creative boundaries producing work we love to create.”