Ad Guy Breaks From Agency World to Break Production Model

The world of content creation has changed. Hobnob is here to help.

With half century of combined agency and production experience up their sleeves, industry veterans Jonathon Ker, Chris Crawford, and Dennis Di Salvo, unveil a brand-new agency offering as part of their boutique independent production company, Hobnob. Now operating as a ’Creative Content Concierge’, Hobnob is uniquely positioned to tackle the challenges of today’s rapidly shifting industry landscape - on both sides of the line.

With timelines accelerating, appetites growing and production budgets dwindling, the demand for a more versatile creative-production model with lower overheads has increased, and that is where Hobnob aims to thrive. It leverages its seasoned expertise in execution and combines it with a new mix of ideation and direct to brand service.

Bringing 15 years of agency experience to the remodelled venture, Dennis, former Director of Content Production at M&C Saatchi LA, provides an intimate understanding of servicing brands directly and aiding agencies of today in their pursuit of producing stunning, impactful, and innovative content for their clients.

His addition helps make the new Hobnob an equally beneficial partner for brands as it is for agencies in the traditional sense - no matter what phase a project is in when it hits Hobnob’s inbox.

As Dennis sees it:

“More and more brands are seeking alternative solutions to creating great work, and that’s where we come in. Our producers, directors and creatives don’t just think about execution. We’re all idea people, passionate problem solvers, and we have strategically structured ourselves to offer a unique solution to brands and agencies in need. We’re excited to help in any way we can, and our capabilities are vast.”

Ker says:

“Hobnob is an extremely useful tool. Perhaps today more than ever as creative companies are being forced to be lean, mean and flexible while still delivering quality content with style. Our network allows us to curate a highly skilled team bespoke specifically to each project, delivering each piece of content at a very high level.”