adam&eveDDB's Reindeer Princess Film for Esso Reimagines Touching True Life Story

adam&eveDDB has drawn on a real-life story from a remote Norwegian community in its new campaign for Esso.

 

The film, which is released on Monday 18 December, is called ‘The Reindeer Princess’. It tells the story of Anne, a young woman growing up in Norway, and her struggle to feel that she belongs.

 

Filmed in the snowy north of Norway, it shows Anne amid a vast herd of reindeer, her affinity with the animals immediately apparent.

 

Against the odds, she has become the world’s number-one reindeer racer and gained acceptance in the traditional community where she lives.

Amid the snowscape, we then see footage of an Esso service station providing a beacon of light and connection to the outside world for the people who live in this remote place.

Paul Cohen, Global Executive Creative Director on ExxonMobil, adam&eveDDB said: “This is a compelling and human story that shows the difference an Esso station can make to a remote community.Esso are proud to keep the Reindeer Princess racing and this seemed like the perfect time of year to bring this story to a wider audience.”