Adidas' Pro-Recycling Campaign Urges Consumers to 'Pass It On'

From visionary director Giorgio Bruni comes fashion giant Adidas’s new pro-recycling campaign.

Aptly titled “Infinite Play’, the 80-second spot revolves around the message 'pass it on', encouraging consumers to give away their Adidas clothes rather than bin them.

Packed with action, diversity and pace, the provocative commercial couldn’t come at a better time, fashion waste is predicted to cost the UK economy £4.48bn per year by 2030.

Edited by Marshall Street Editors' Govert Janse - the man behind campaigns for brands such as Nike, Uber and Jaguar, as well as a plethora of other Adidas jobs - this one will surely leave you entertained…

Come for the film, stay for the message.