Adorable Dog Dreams of Home Comforts in Apple Canada's Super Bowl Spot

Apple demonstrates how emergency SOS via satellite on iPhone can help save your life in the latest ‘Relax, it’s iPhone’ film, Pooched. The spot aired immediately after the Canadian broadcast of the Apple Music Super Bowl LVIII Halftime Show.

The film from TBWA\Media Arts Lab Canada and Stink director Rhys Thomas follows a man in need of help, far off grid in the middle of snowy nowhere. Concerned about his safety and loyal pet dog, he uses Emergency SOS via satellite on his iPhone 15 to get connected to emergency services. The service, available on iPhone 14 and iPhone 15, connects with emergency services even without cell service or Wi-Fi. 

The launch of the film continues in broadcast, social and digital media.