Adorable Little Dragon Shows Tender Side in St.George Bank's Heart-Warming Christmas Campaign

St.George Bank has launched its new Christmas campaign via Saatchi & Saatchi Sydney. The nostalgic spot follows the story of 10-year-old Danny finding a way to bridge the gap of physical distance from his dad by making a meaningful Christmas gift this year – with the help of his Little Dragon.

The ‘For The Road’ campaign will launch with TV plus social and pre-roll content, digital, out-of-home, cinema and in-branch.

Kate Kissane, head of brand and advertising, St.George, said: “In speaking with our customers we found that it really is the thought that counts when it comes to Christmas giving. While the festive season may be different this year for many, the things that make it really wonderful — family, generosity and connection — are more evident than ever. Christmas has always been a particularly special part of the St.George calendar. It’s the time of year where we celebrate connecting with our customers and community, and our annual campaign is a big part of that.”

Chief creative officer of Saatchi & Saatchi, Mike Spirkovski, added: “We really enjoyed showing our Little Dragon’s tender side in this latest Christmas spot for St.George. ‘It’s not what you spend, it’s what you give’ is an important message for families this year given the challenges of 2020 and we hope it inspires a more meaningful holiday season.”