Advertising Club of New York Introduces the Ultimate Accolade in Advertising

The 2025 industry award season is fast approaching, and with it, The Advertising Club of New York returns to launch its most prominent campaign yet to establish a new benchmark for industry recognition. 

Long overdue, the Advertising Club of New York has partnered with the renowned creative agency GUT to introduce the ultimate accolade and the new hallmark for the industry. Just as the entertainment industry has its 'EGOT,' the advertising and creative world is now unveiling 'ADLOC' – the ultimate recognition every creative aspires to achieve.

ADLOC, is the new and most prestigious ad industry title, in which a single campaign wins gold or its equivalent at all the world’s most prestigious shows – The ANDYs, D&AD, Lions, One Show, and Clios.

In a series of documentary-style, film-inspired spots, legendary industry creatives are interviewed and asked one simple question: Do you have an ADLOC? The answers are sure to surprise not only the audience, but even the creators themselves.

In addition to the traditional ad spots, the AD Club and GUT have developed a website where creatives can quickly check if they’ve met the requirements of an ADLOC. The site will feature a comprehensive library of ADLOC winners, near-ADLOC honourees, creative rankings, and a direct link to submit work to the ANDY Awards. Creatives will also be able to track their ANDY-winning ideas from the beginning of the award season all the way through to their final run at Cannes. The website officially launched today, here.

Gina Grillo, president of the AD Club said, “For over 128 years The ADVERTISING Club has raised the bar on industry standards, the launch of ADLOC is the next iteration and a new way to measure and honour advertising greatness.”

Anselmo Ramos, GUT founder and creative chairman said, "The advertising industry has long been missing its own version of the EGOT. With ADLOC, we're finally giving industry talent a new bar to strive for and measure themselves against. We're excited to see how this new benchmark inspires the next generation of creative minds."

Lucas Bongioanni, GUT New York chief creative officer said, “The ANDYs really set the tone for awards season. Statistically and emotionally. That insight is really all you have to know to get an ADLOC. And an amazing piece of work that can win gold across five of the most relevant award shows”

Additionally, Anselmo Ramos, GUT founder and creative chairman, will chair the 2025 ANDY’s Jury for the global competition. Anselmo’s life motto is 'No gut, no glory,' so we look forward to seeing what bold and inspiring work rises to the top of the competition this year.

ADLOC is setting a new industry standard – and will be the true test of work that truly passes the industry gauntlet. And it all starts with an ANDY.